How to budget your next video project

Anytime you work in creative professional services it’s hard to put a value to it, especially when talking about your own work. It’s even harder to judge what someone else will value your work and services at.

You Get What You Pay For

This old adage is generally true when it comes to making a business video. High production values will result in a high-impact and high-quality film. Filming costs are fairly standard across the industry – and will include all the fees incurred during a shoot, as well as the production crew’s expenses. The cost for post-production (editing, etc.), will vary, depending on whether it includes voice-over, music, sound effects, motion graphics or animation.

Value For Money Vs. Your Value Proposition

Lower cost video production can still deliver real value, but only in the right context. You could commission Vlog-style content to promote a product or engage your audience, using basic lighting and a smartphone, and it could be very effective – but this only works if it’s targeted at the right audience with the right message, not as a one-size-fits-all approach to cheaper video content!

What you say about your company, your products and your service should be reflected in your video’s production values. So, if your value proposition is based on ‘creativity’, ‘innovative technology’ and ‘quality’, your video should reflect these too.

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